As your business grows, managing multiple brands, regions and languages, or customer segments often requires separate online stores. A Multi-Domain E-commerce Webstore powered by SuiteCommerce Standard allows you to run unique storefronts for different regions, languages, subsidiaries, or product lines all from a single, unified platform.
Whether you’re:
Serving global audiences with multi-language and multi-currency capabilities,
Managing separate brands that require distinct identities,
Supporting B2C and B2B customer segments, or
Operating multiple subsidiaries with unique financial or tax requirements,
In this guide, we'll provide a step-by-step walkthrough for configuring your SuiteCommerce Standard environment to manage multiple domains efficiently.
Before Diving into the Technical Setup, Clearly Outline Your Goals
Number of Webstores
How many domains will you operate?
SuiteCommerce Standard licenses include two secure domain licenses by default. For additional domains or subdomains, you must purchase extra licenses.
Examples:
us.mycompany.com (US Region)
eu.mycompany.com (Europe Region)
fr.mycompany.com, es.mycompany.com (French and Spanish webstores)
brandA.com, brandB.com (Multiple brands for segmented audiences)
Tip: Consult your NetSuite Account Manager early to determine licensing needs and associated costs for scaling your domains.
Unique Storefront Features
Each domain may require distinct features to match its audience. SuiteCommerce Standard supports customization for:
Branding and Design
Unique themes per store (e.g., Brand A: premium minimalist, Brand B: vibrant promotions).
Product Catalogs
Shared inventory or domain-specific product lines (e.g., Store 1: winter gear, Store 2: fitness equipment).
Pricing Strategies
Adjust pricing for regions, customer types, or campaigns (e.g., USD for the US, VAT-inclusive Euro pricing for the EU).
Tip: Use NetSuite's Price Levels, Item Visibility Settings, and Personalized Catalog Views for tailored pricing and catalogs.
Localization
Identify regions, currencies, languages, and tax requirements. Tailor each domain to regional needs for a seamless global shopping experience:
Currencies
Set domain-specific currencies (e.g., us.mycompany.com: USD, eu.mycompany.com: EUR, GBP, apac.mycompany.com: AUD, JPY).
Languages
Enable multiple languages per domain (e.g., Europe: English, French, German, Spanish) and configure product names, descriptions, and static content using Display Name Translations.
Tax Rules
Apply tax settings by region (e.g., us.mycompany.com: State-level sales tax, eu.mycompany.com: VAT-inclusive pricing).
Pro Tip: Leverage Multi-Language SEO to optimize search visibility for each region by adjusting meta tags, keywords, and descriptions for different languages and regions
Step-by-Step Guide to Setting Up Multi-Domain Stores in SuiteCommerce Standard
Step 1: Register Your Domains or Subdomains
Before configuring SuiteCommerce, secure the necessary domains or subdomains with a domain registrar like CloudFlare or GoDaddy.
Options for Multi-Domain Structures:
Regional and MultiLanguage Domains: For targeting specific geographies and languages.
Brand-Based Domains: For running separate product lines or brands.
Example: brand1.com, brand2.com
B2C and B2B Domains: To segment customer types.
Example: b2c.mystore.com, b2b.mystore.com
Step 2: Configure Separate Site Configurations for Each Domain
To set up multiple domains within SuiteCommerce, each domain requires its own unique website configuration. Here’s a step-by-step guide to configure each domain properly:
Navigate to Website Configuration List:
Go to Commerce > Websites > Configuration in NetSuite.
Select your website and the domain you want to configure. Click Configure
Configure each site with unique
Branding and Styling: Each domain may require distinct features to match its audience.
Navigation
Translations, wordage
Extension settings
Configure Multi-Language capabilities
Navigate to the Multi-Domain section in the configuration record.
Translations: Add translations for static content and site assets.
Translations Setup: Define hosts for each language or region. Each host requires:
Host ID: Corresponds to the domain for the language.
Languages: Choose available languages for the host location.
Language Title: Display label in the location dropdown.
Language Domain: Match this to the hosted domain for the language.
Click Save.
Pro Tip: Use the Copy configuration feature to replicate settings across domains quickly.
Step 4: Test Each Domain Thoroughly
Navigate to your main webstore.
If Multi-Domain is set up correctly (from Step 3), a dropdown menu for selecting language or currency will appear in the header.
Test the functionality by selecting a locale from the dropdown.
Verify that the domain switches accordingly and the website language or currency updates to match the selected locale.
Next Steps
Before launching, perform detailed testing across all domains:
Verify product visibility, prices, and currency settings.
Check payment methods, tax calculations, and shipping workflows.
Confirm SEO, translations, and overall responsiveness.
Use tools like Google’s Mobile-Friendly Test and Lighthouse to ensure all sites are optimized for performance.
Final Thoughts
A multi-domain store with SuiteCommerce Standard empowers you to scale your e-commerce operations, whether you’re targeting international customers, managing multiple subsidiaries, or running distinct brands. With centralized management and tailored storefronts, you can deliver exceptional, localized experiences with ease.
Need help configuring your multi-domain webstore? At Sky High ERP, we’re here to guide you through the process—from setup to optimization. Contact us today to get started!
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